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The Night Wish Group Online and Social Media Exposure – Reaching at least 2 million people per month minimum and growing.

Accurate 14th August 2019  (stats will increase monthly)

For those who don’t know the Night Wish Group is the largest bars and entertainment company in Pattaya. It was founded 7 years ago and currently operates only in Pattaya itself but given the way it has grown, it may well have plans to expand elsewhere. As I write it has 26 bars with 7 more in the pipeline and around 500+ staff.

What is not so widely known is the huge level of exposure/control it has on the “online community” in addition to its physical presence.

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Its online reach and exposure currently covers –

Facebook – direct

  • 25 individual bars pages
  • 1 Central “Company” page
  • 7-14 satellite pages mainly covering recruitment etc.
  • 32+ of “personal” profiles from managers/team
  • 400+ girls facebook profiles which they can use if needed – recruitment or a rare party

Overall the “bars” side of the business has current DAILY Reach in excess of 120,000 Facebook users every day.

To the best of our knowledge, no other (Pattaya) business has anything remotely close to these levels of exposure on what is the largest Social Media outlet.

Facebook – indirect

In addition to its OWN pages and groups, it has control, to a degree, over many of the largest Pattaya Pages and groups. These add another six-figure daily Reach volume but that reach is more “Pattaya general” as opposed to attracting users to its own properties. It is the degree of influence they have over these properties that is noticeable. There are lots of groups that are happy to promote NWG in exchange for help/info.

For example

The Pattaya, Thailand Page and (currently) the largest Soi 6 group on Facebook. 15,900 active members in both of our soi 6 groups. There are a total of over 70 (other) Pages and groups, not directly owned by the group itself, but owned by one of our partners in business.

Pattaya Addicts Forum

The Pattaya-Addicts.com remains the largest single online entity about Pattaya. It has been around about 15 years and has grown from small beginnings to a unique, and enormous, monster.

It has over 100,000 members of which around 35,000 are active monthly and around 75,000 who visited the forum in the last 12 months.

However, even that figure pales compared to its “guest” visitors. Take a look at the following stats – for May 2019 (the last we have available but little will have changed)

Visitors – 211,976

Total page views – 10,410,474

Total page views by HUMAN beings – 7,302,093

So yes that’s over 3 million page views by bots etc but at well over 7 MILLION page views by human beings, you get a good idea why all reports of its early demise are basically nonsense. It is likely true that active members have reduced, no doubt impacted by Facebook use, but its “readership” remains unparalleled, and certainly unrivaled by any other online source.

Pattaya-Addicts covers all aspects of Pattaya; from its nightlife to hotels and restaurants etc i.e. it is not specifically NWG concentric and welcomes articles, discussion and advertising from ALL Pattaya businesses. It is also very true to say that the Group exerts no bias over the forum – there are literally hundreds of threads critical of its operations all of which they seem to welcome and learn from. The rumor mongers, mostly banned members on Facebook, would love you to believe this is not the case but it most definitely is.

The Pattaya News – websites and Facebook and social media

There are currently two “news” websites owned by one of the owners of NWG and one of our other team members, both with accompanying Facebook pages. One each in English and Thai as follows

https://thepattayanews.com (English language)

https://thepattayanews.net (Thai language)

The Thai language version is the larger of the two

Both sites are accompanied by a Facebook page. We were shown access to the 28 Day Reach statistics which totaled 923,000 INDIVIDUAL users for dates July 8th to August 10th inclusive. As with the bars pages that is 900,000+ unique users not fewer users repeatedly. In short 923,000 real people viewed at least one article once in those 28 days.

Thai News FB is the biggest Pattaya Facebook news page and “possibly” the most active Pattaya FB page of any type. 

https://www.facebook.com/thepattayanewsthai/   270,000 likes/followers

https://www.facebook.com/Thepattayanews/   20,000 likes/followers

Additionally, The News Portal contains a youtube for both the English and Thai side and a growing Twitter, Instagram and Flipboard base.

The Pattaya News Thai Youtube Channel https://www.youtube.com/channel/UCBd3VgsV9K2QecvXpHsNB2A

Pattaya Unplugged

Pattaya-unplugged.com is a relatively new addition to the NWG online stable. It is an overall media website and social media presence focused on blogs, V blogs, tips, local businesses, events, reviews, and regular updates. We understand that advertising and e-commerce are, or will be, available. This portal is available to purchase our brand merchandise online.

There is also a Facebook Page at https://www.facebook.com/PattayaUnplugged/

The Facebook page has a current Reach of around 1000 people per day but it’s the “new kid on the block” and growing fast.

Youtubers

NWG works closely with 3 local YouTubers, offering them help where possible. These are all considered good influencers in Pattaya and Thailand.  They all carry NWG logos on their videos.

Kev In Thailand  – 32,000 subs
https://www.youtube.com/channel/UCVXPv9Zg34vrexMMlmwLnXQ

20 Seconds In Thailand – 52,000 subs
https://www.youtube.com/channel/UCd7MMxZLnYVREjGJLXYJvCA

NDTVi Pattaya – 9000 subs
https://www.youtube.com/user/Damnaam

NWG Instagram

4776 followers https://www.instagram.com/nightwishgroupsoi6/?hl=en

NWG Telegram

996 followers https://t.me/joinchat/AAAAAFNZ2n-6zahhsAQ8TQ

Tumblr

Some individual pages, such as Sexy in the City, has over 16,000 followers on Tumblr alone..

TWITTER

Sexy in the City’s page has 6,290 followers as well as some other individual pages.

Night Wish Group https://twitter.com/Nightwishsoi6  12,500 followers

Conclusion

What can we say really? It is huge! Without even attempting to dissect geolocation etc the group has access to and puts its information in from of, over 2 million individual people every month PLUS providing information (both directly and indirectly about the group itself) over 10 million times a month.

Even if you take Pattaya Addicts out of the equation the Facebook Reach alone is staggering.

In its seven short years of existence, you would be hard pushed not to know the name!

A quick recap of the main contenders in case you are bamboozled

  • 25 bars pages on facebook reaching around 120,000 people EVERY day.
  • Many other Pages and groups easily doubling that figure
  • Thai and English News pages on Facebook (combined 310,000 followers)
  • Thai and English News websites
  • Bar websites plus soi 6 websites
  • Pattaya’s largest forum, indeed largest online entity
  • A fast-growing new Portal website
  • Other Social media including Instagram and Twitter

All in all the most comprehensive Online Media package in Pattaya! Nothing comes close!

If you would like more information about advertising opportunities or a one-off promotion, please contact NWG.  They can come up with an idea of getting a business name or someone’s name out to the entire English or Thai speaking population of Pattaya, through the internet and word of mouth. If you want to beat NWG crazy lady drink shot records which is at 540 shots,  you will get exposure on youtube and all of their mediums if you want. 

Here is the video of the 540 lady drinks shots brought at Kawaai bar, which had extensive coverage over Pattaya and the customer said he was being recognised everywhere he went. The next person is buying 1000 shots in December to beat the record.

night wish group

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